CTV Advertising: Trends & Best Practices for 2023 and Beyond

Connected TV (CTV) advertising is a rapidly growing market, with ad spend projected to reach $19 billion in 2023. This growth is being driven by a number of factors, including the increasing popularity of streaming services, the growing number of connected TV devices, and the increasing demand for targeted advertising.

As the CTV advertising market continues to grow, it is important for advertisers to understand the latest trends and best practices. Here are a few things to keep in mind:

• Focus on quality over quantity. With so many CTV channels and ad inventory available, it is more important than ever to focus on delivering high-quality ads that are relevant to your target audience. This means creating ads that are visually appealing, engaging, and relevant to the content that viewers are watching.

• Use data-driven targeting. CTV advertising offers a wealth of data that can be used to target ads more effectively. By understanding your target audience's interests, demographics, and viewing habits, you can create ads that are more likely to be seen and remembered.

• Make it easy for viewers to take action. When viewers see an ad that they are interested in, make it easy for them to take action. This could include providing a call to action button, a link to your website, or a way to sign up for your email list.

By following these trends and best practices, you can ensure that your CTV advertising campaigns are successful.

Here are some of the key trends in CTV advertising for 2023 and beyond:

• The rise of streaming services. The number of streaming services is growing rapidly, and this is driving demand for CTV advertising. In 2023, there are expected to be over 200 streaming services available in the United States alone. This growth is being driven by the increasing popularity of streaming services, such as Netflix, Hulu, and Amazon Prime Video.

• The growth of connected TV devices. The number of connected TV devices is also growing rapidly. In 2023, it is estimated that there will be over 1.5 billion connected TV devices in use worldwide. This growth is being driven by the increasing popularity of smart TVs, streaming devices, and gaming consoles.

• The demand for targeted advertising. Viewers are increasingly demanding targeted advertising. They want to see ads that are relevant to their interests and that are not interrupted by irrelevant content. This demand is driving the growth of programmatic CTV advertising, which allows advertisers to target their ads more effectively.

Here are some best practices for CTV advertising:

• Create high-quality ads. CTV ads should be visually appealing, engaging, and relevant to the content that viewers are watching. This means using high-quality video and audio, and creating ads that are tailored to the specific interests of your target audience.

• Use data-driven targeting. CTV advertising offers a wealth of data that can be used to target ads more effectively. By understanding your target audience's interests, demographics, and viewing habits, you can create ads that are more likely to be seen and remembered.

• Make it easy for viewers to take action. When viewers see an ad that they are interested in, make it easy for them to take action. This could include providing a call to action button, a link to your website, or a way to sign up for your email list.

By following these trends and best practices, you can ensure that your CTV advertising campaigns are successful.

Conclusion

CTV advertising is a rapidly growing market, and it is important for advertisers to understand the latest trends and best practices. By following the advice in this blog post, you can ensure that your CTV advertising campaigns are successful.